Marketing Technology

We take care of the technological “plumbing” of marketing on the Internet. Our process consists of:

• Evaluating the situation – are you tracking everything you should be tracking? Are the different marketing technologies communicating with each other as they should?
• Picking the right benchmarks and goals to track.
• Analyzing the data to make sure your marketing strategy is aligned with your business strategy

Marketing Technologies

Here are some of our areas of expertise:

• Conversion Tracking by implementing Google Tag Manager
• Reporting with Google Data Studios and Google Analytics
• CRM Operations: Salesforce integrations, implementation and migrations across sales, marketing and service clouds
• Marketing Automation: Marketo, Hubspot, Pardot integration