We take care of the technological “plumbing” of marketing on the Internet. Our process consists of:
- Evaluating the situation – are you tracking everything you should be tracking? Are the different marketing technologies communicating with each other as they should?
- Picking the right benchmarks and goals to track.
- Analyzing the data to make sure your marketing strategy is aligned with your business strategy
Here are some of our areas of expertise:
- Conversion Tracking by implementing Google Tag Manager
- Reporting with Google Data Studios and Google Analytics
- CRM Operations: Salesforce integrations, implementation and migrations across sales, marketing and service clouds
- Marketing Automation: Marketo, Hubspot, Pardot integration