The domain name was originally purchased for an informational website on the realities of the diamond industry. Slowly it became evident that it would also be a good name for a company. It captures the belief in the virtue of simple approach, as opposed to surface flashiness, but ultimately impractical and hard to use.

To illustrate this point, here is a Suzuki Roshi quote from his book, “Zen Mind, Beginner’s Mind” (Goodreads link):

“If you continue this simple practice everyday, you will obtain some wonderful power. Before you attain it, it is something wonderful, but after you attain it, it is nothing special.”

no diamonds also stands for “nothing special” as described in the quote above. It represents the “something wonderful” which takes a lot of effort and dedication, but once achieved it seems the obvious solution and you wonder why you could not see it clearly before. This is the hidden jewel within no diamonds.

The Realities of the Diamonds Industry

Here is information about the diamond industry, both from the supply side and the demand side.

You can start with the Wikipedia entry on Blood Diamonds (or Conflict Diamonds)

Supply Side

Demand Side

Books on the Diamond Industry

  • Diamond : A Journey to the Heart of an Obsession by Matthew Hart ( link)
  • Barren Lands: An Epic Search for Diamonds in the North American Arctic by Kevin Krajick ( link)
  • Blood Diamonds: Tracing the Deadly Path of the World’s Most Precious Stones by Greg Campbell ( link)

The Co-op Bank’s Diamond Pledge

Sign the Pledge:

“I pledge my support for an effective Kimberley Process, including regular, impartial monitoring of all participant countries and for meaningful action by the diamond trade to stamp out conflict diamonds.”

But then… What about gold?

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