Marketo Operations

Our Marketo experts become an extension of your marketing team and help you run your campaigns on a day-to-day basis. We take on any, or all of the following tasks:

• Marketo campaign strategy, tactics, and processes
• Audit and optimization of Marketo
• Marketo operations best practices and governance
• Lead Management & Nurturing 
• Marketo Email marketing 
• Data hygiene & governance
• Integration with Salesforce
• Analytics and reporting
• GDPR compliance

Lead Management & Nurturing:

We will help you improve your lead quality, reassign leads for follow up and pass cold leads to the sales team to re-engage. We focus on the following areas:

• Lead information mapping
• Lead fields, rules and profiles configuration
• Lead funnel stages
• Auto assignment process in your CRM system
• Data audit and cleansing needs
• Behavioral and demographic lead scoring
• Sales insights and alerts
• Lead recycling campaigns
• Lead nurturing campaigns
• Lead routing & qualification

Marketo Email marketing:

We will help you plan, launch and take learnings from your email marketing campaigns.

• Design, build, test, execution and reporting of email campaigns
• Landing page creation
• Optimize lead capture forms
• Creation of customer personalized journeys and communications
• A/B test landing pages
• Reporting