Marketo Operations

Our Marketo experts become an extension of your marketing team and help you run your campaigns on a day-to-day basis. We take on any, or all of the following tasks:

Marketo campaign strategy, tactics, and processes
Audit and optimization of Marketo
Marketo operations best practices and governance
Lead Management & Nurturing
Marketo Email marketing
Data hygiene & governance
Integration with Salesforce
Analytics and reporting
GDPR compliance

Lead Management & Nurturing:

We will help you improve your lead quality, reassign leads for follow up and pass cold leads to the sales team to re-engage. We focus on the following areas:

Lead information mapping
Lead fields, rules and profiles configuration
Lead funnel stages
Auto assignment process in your CRM system
Data audit and cleansing needs
Behavioral and demographic lead scoring
Sales insights and alerts
Lead recycling campaigns
Lead nurturing campaigns
Lead routing & qualification

Marketo Email marketing:

We will help you plan, launch and take learnings from your email marketing campaigns.

Design, build, test, execution and reporting of email campaigns
Landing page creation
Optimize lead capture forms
Creation of customer personalized journeys and communications
A/B test landing pages
Reporting

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We’ve worked with NoDiamonds over the last year to develop demand generation programs in Marketo.

They’ve proven to be able to bring in hands-on experts who have improved our forms, scoring, nurture programs and overall marketing automation strategy.

NoDiamonds has also demonstrated strong project management and measurement. They’re a great team to work with.

Darren C, Vice President Marketing

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