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Marketo Operations

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Marketo Operations

Our Marketo experts become an extension of your marketing team and help you run your campaigns on a day-to-day basis. We take on any, or all of the following tasks:

  • Marketo campaign strategy, tactics, and processes
  • Audit and optimization of Marketo
  • Marketo operations best practices and governance
  • Lead Management & Nurturing 
  • Marketo Email marketing 
  • Data hygiene & governance
  • Integration with Salesforce
  • Analytics and reporting
  • GDPR compliance


Lead Management & Nurturing:

We will help you improve your lead quality, reassign leads for follow up and pass cold leads to the sales team to re-engage. We focus on the following areas:

  • Lead information mapping
  • Lead fields, rules and profiles configuration
  • Lead funnel stages
  • Auto assignment process in your CRM system
  • Data audit and cleansing needs
  • Behavioral and demographic lead scoring
  • Sales insights and alerts
  • Lead recycling campaigns
  • Lead nurturing campaigns
  • Lead routing & qualification


Marketo Email marketing:

We will help you plan, launch and take learnings from your email marketing campaigns.

  • Design, build, test, execution and reporting of email campaigns
  • Landing page creation
  • Optimize lead capture forms
  • Creation of customer personalized journeys and communications
  • A/B test landing pages
  • Reporting