WHY CHOOSE US
An extension of your marketing team
NoDiamonds is a comprehensive digital marketing agency that integrates with your marketing team, specializing in demand generation to increase high-quality leads, sales opportunities, and revenue.
Our approach combines lead generation, demand generation, and account-based marketing, focusing on generating top-quality leads.
Our Process
Audit
We start with an audit to assess your existing assets, resources, and processes, identifying overlooked opportunities.
Dependable Tracking
We ensure reliable tracking across your tools and CRM, with our Marketo, SalesForce, HubSpot, and Google Analytics experts. Effective tracking informs which marketing channels and content are most effective and identifies areas for improvement.
Learn More about Tracking
The goal of tracking is not only to pass information into your CRMs but also to analyze the data in real time to help optimize your campaigns to answer the following:
1. Which marketing channels are driving the most opportunities for you?
2. What kind of content generates the most engagement and opportunities?
3. Which channels assist in best educating the prospect and nudging them down the pipeline?
4. How many prospects become customers, and which channels result in the most customers?
5. Which channels drive the most opportunities that produce customers with the highest lifetime value?
Tracking is the backbone of all your efforts to drive demand for your product or services. You cannot identify blindspots, wasted budgets and opportunities without adequate tracking.
Holistic Demand Generation Strategy
Our strategy captures existing demand through optimized SEO and PPC, targeting purchase-intent keywords. We also create new demand by developing SEO-optimized content around potential use cases and problems, supported by AI-generated ideas and human writing.
Capturing Existing Demand
Capturing Existing Demand
We optimize your SEO content by targeting purchase-intent keywords to capture the prospects who are already looking for a solution or have identified that they have a problem.
We begin by optimizing your existing ungated content, including glossary pages, educational blogs, use cases, solution briefs, and case studies.
Some of your highest quality leads will come from organic search traffic after the prospect has taken the time to research and educate themselves and is ready for a demo or to speak with a salesperson.
We pair organic SEO with PPC to drive immediate results.
On the PPC front, we focus on commercial-intent keywords. These keywords show that a prospect is ready to buy or is trying to educate themselves to buy.
Commercial-intent keywords include brand search keywords, product names, and solution name keywords. Most prospects searching for a brand or a specific product or solution are at the bottom of the funnel. You will find that these types of campaigns capture the most demo requests.
Creating New Demand
Creating New Demand
Some of your prospects will not be actively looking for a solution to a specific problem or even aware that your solution exists. This is where demand creation campaigns come into play.
Working with your content team, we identify possible use cases, case studies, and customer problems and then create SEO-optimized content around those topics.
We leverage AI to generate ideas and initial content briefs, which are then human-written and edited for education, engagement, and indoctrination.
Creating new demand is a long-term strategy that, although takes time to produce results, will pay off by educating, nurturing, and converting leads unaware they have the problem or that a solution like yours exists.
With new SEO-optimized content created, we help you create ABM education PPC campaigns targeting relevant top-of-funnel content. As the prospects become more educated and seek additional information, our “capturing demand” campaigns will move them into your pipeline for engagement with your sales team.
Real-Time Reporting & Optimizing
We provide live dashboards using Google Looker Studio or HubSpot for real-time insights, helping you identify and capitalize on opportunities.
Website & Landing Page Development
Our background in website development enables us to optimize your website for performance, create landing pages, and offer comprehensive design services.
At NoDiamonds, we’re not just a service provider; we’re an extension of your team, offering strategy, implementation, and insights.
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